Monitoring Behaviour Change
What is it about?
Our Past, Our Future focuses strongly on communicating with different audiences with the intention of increasing levels of understanding about the New Forest, increasing the rural skills required to care for the Forest, and changing behaviour.
The wide range of activities proposed collectively through the landscape partnership scheme includes training, interpretation, and one on one communication and campaigns. It provides a unique opportunity to monitor the success of the different activities and ways of communicating to identify which are most effective and which ultimately have the biggest impact. As such, monitoring of behavioural change and improving understanding will be a specific part of the overall monitoring and evaluation work.
The University of Aberystwyth have provided mentoring support to the Shared Forest project and have looked at audiences, framework and branding.
They have also run a number of workshops and surgery sessions for all partners:
- Workshop 1 ( April 2016) introduced the projects to principles underlying behaviour change
- Workshop 2 ( June 2016) developed understanding of behaviour change theory, audience theory and how to start to employ them in their work
- Surgery Sessions (September 2016 – December 2017) in the form of group and one to one coaching built on the workshops to apply learning to specific work the teams and projects are working on. Four sessions have taken place to date. The sessions have discussed specific elements of behaviour change interventions in their projects and ways forward.
Rachael Gallagher – New Forest National Park Authority
Tel: 01590 646604 email: Rachael.firstname.lastname@example.org