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New Forest National Park woodlands to benefit from £10k thanks to new partnership with Clif Bar

New Forest National Park woodlands to benefit from £10k thanks to new partnership with Clif Bar

PUBLISHED ON: 18 JUNE 2019

UK National Parks and Clif Bar launch the National Parks Protectors Fund

The New Forest National Park Authority has received £10,000 to help make woodlands better for wildlife thanks to a new partnership with energy bar company Clif Bar.

The Working Woodlands project is one of five major conservation projects funded through the partnership with Clif Bar and the UK National Parks across five UK national parks.

All 15 of the UK’s National Parks will benefit in 2019, with those not running one of the five special projects still receiving a smaller grant to support their choice of conservation work during the year.

The Working Woodlands project aims to bring around 120 hectares of woodlands back into active management to improve biodiversity; make woodlands more resilient to unfavourable conditions such as disease; increase the amount of habitat available for many threatened and declining species; and train 150 people in woodland management skills.
The project will also increase public access to woodland, create a detailed record of the current state of unmanaged woodlands, and give advice, support and training to woodland owners.

New Forest National Park Authority Chief Executive Alison Barnes said: ‘The New Forest National Park is a world capital for wildlife with many rare species. Over 40% of private woodlands in the New Forest are unmanaged, meaning the sites aren’t generally as good for nature, people or the economy as they might be. With the help of volunteers and contractors, we’ve restored and enhanced over 130 hectares (195 football pitches) of woodland at 22 sites since 2016 and we’re already seeing wildlife thriving there. Thanks to Clif Bar’s support, we’ll be able to continue this vital work for our woodlands.’

Clif Bar has a long history of supporting environmental projects in the USA and Canada, but this is the first time the company has lent its support in the UK.
The brand, which sells a range of energy bars to support active lifestyles, is committed to running a different kind of food company and is passionate about protecting the places in which it plays and to the communities in which it lives.

Clif Bar’s support will play a lead role in bolstering the environmental protection programmes of the UK National Parks, which cover 9% of the land area of Great Britain and sustain a huge level of vital habitats and wildlife. The funding will enable the establishment of the ‘National Parks Protectors Fund’ to support important conservation and environmental projects across UK National Parks. Clif Bar will also be donating a range of their energy bars to each National Park.

Catherine Hawkins, Chair of National Parks Partnerships said: ‘Clif Bar is really stepping up to help the UK National Parks to protect and conserve their precious landscapes. The National Parks work year-round on projects that protect and conserve important habitats and wildlife. But with so much work to do, we need the support of partners like Clif Bar to help protect these landscapes for now and the future.’

David Smith, Senior Marketing Manager at Clif Bar Europe, said: ‘Clif Bar is a purpose-led company committed to sustaining five bottom lines. These are our Five Aspirations – sustaining our business, brands, people, community and planet.
‘Our partnership with the UK National Parks truly embodies these aspirations by supporting the communities we live in and the planet we share. We are confident that the projects supported through the UK National Parks Protectors Fund will help ensure that these outstanding landscapes we are so lucky to share with nature are available for generations to visit and enjoy.’

The five projects, funded by Clif Bar, range from the installation of a bug hotel bike rack in the Broads National Park, to training volunteers to reduce wildfires in the Peak District and an anti-light pollution programme in Northumberland National Park.

Peak District National Park – Operation Wildfire

The long hot summer of 2018 brought challenges for the Peak District National Park in the form of huge, destructive wildfires. Swathes of its internationally important landscapes were affected, with devastating consequences.
This programme will train volunteers to keep a close eye on conditions on the moorlands to support fire prevention and early detection, reduce the scale and impact of wildfires when they do occur, educate and provide advice and support on wildfire issues, and support Moorland restoration where fires have occurred.

Sarah Fowler, Chief Executive of the Peak District National Park said: ‘As National Parks we see ourselves as a global family, and we’re delighted that alongside their partnership with US National Parks, Clif Bar have now made a commitment to the care and conservation of some of the UK’s most treasured landscapes. The breadth and variety of projects this partnership will support – from the tiniest detail of a bumblebee, to those on a landscape scale and stretching into the skies – encompasses all that our National Parks offer everyone.’

Northumberland National Park – Dark Sky Friendly Lighting Scheme in Northumberland International Dark Sky Park

This project will ensure that the pristine dark skies of Northumberland International Dark Sky Park are conserved for the wonder of this generation and the next. Raising public awareness of the issues around bad outdoor lighting on wildlife and our health, together with a focus on replacing or retro- fitting bad lighting with good.

Tony Gates, Chief Executive of Northumberland National Park said: ‘National Parks are engaged with wide-variety of special projects aimed at enhancing and protecting the unique landscapes and habitats of our most precious landscapes. We are keen to work in partnership with business to help us sustain and expand this important work.

‘We are delighted National Parks have become the driving force behind Clif Bar’s corporate social responsibility here in the UK. Relationships such as this, with organisations who share our values, are incredibly important to ensure National Parks are conserved and enhanced for future generations to experience and enjoy.’

Pembrokeshire Coast National Park Authority – Paths, Pollinators and People

Paths, Pollinators and People is a pilot project that aims to enhance the biodiversity alongside the Newgale to Abereiddi section of the Pembrokeshire Coast Path.
This project is the first step towards a longer-term aim of maintaining the Pembrokeshire Coast Path in a way that improves biodiversity and wildlife interest for visitors, whilst at the same time ensuring its quality as a National Trail.

Tegryn Jones, Chief Executive of the Pembrokeshire Coast National Park said:
‘The Pembrokeshire Coast Path is one of the world’s finest long-distance walking routes attracting one million visitors every year. The support of Clif Bar will make a vital contribution to improving the biodiversity of such an iconic stretch of the Coast Path.’

Broads National Park – Bike Bug Hotel

Supporting the creation of two bike racks at Whitlingham Country Park that has a whole series of features built into it to provide space for invertebrates/mini-beasts; attracting beetles, spiders, butterflies and moths.

In addition, it is hoped that the bike racks will help to attract more visitors to Whitlingham Country Park via bicycle, especially families, where the quieter country roads are more suitable for parents and children to cycle together. National Cycle Route No1 runs through the park and the shelters will be a good spot for visitors to stop, park up their bike and enjoy the country park for a while.

John Packman, Chief Executive of the Broads National Park said: ‘I am delighted with the early benefits of the new partnership between National Parks and Clif Bar. Not only have we seen the delivery of the bug hotel/cycle shelter at Whitlingham we will be welcoming Clif Bar to the Broads Village at the Royal Norfolk show next week where visitors will be able to enjoy free samples of their products, take part in some fun activities and chat to their staff.’

For further information please contact Naomi Conway, National Parks Partnerships, naomi.conway@nationalparks.co.uk, 07950 392979 or Amelia Greenwood, CLIF Bar Press Office, CLIFBar@hopeandglorypr.com, 020 3588 9769.

-ends-

Notes to editors:

About Clif Bar Europe BV:
Clif Bar Europe BV crafts nutritious and organic food to feed and inspire adventure, including CLIF BAR® energy bars, CLIF Builder’s protein bar, CLIF BLOKS™ energy chews and CLIF Shot® energy gels. Family and employee-owned, the company is committed to sustaining its people, brands, business, community and the planet. For more information visit www.clifbar.co.uk/ and check out our Facebook page at www.facebook.com/clifbar and follow us at www.twitter.com/clifbar and www.instagram.com/clifbar.

About UK National Parks:
• There are 15 National Parks in the UK, spanning the length and breadth of the country. 10 in England, three in Wales and two in Scotland.
• National Parks cover almost 10 percent of England, 20 percent of Wales and 8 percent of Scotland.
• Each National Park is administered by its own authority, but that authority does not own all of the land within the Park. They are independent bodies funded by central government to:
– Conserve and enhance the natural beauty, wildlife and cultural heritage.
– Promote opportunities for the understanding and enjoyment of the special qualities of national parks by the public.
• In carrying out these aims, National Park Authorities are also required to seek to foster the economic and social well-being of local communities within the national park.
• National Parks are free to enter and explore and have 104 million visits each year.
• For more information visit www.nationalparks.uk and each of the 2019 Clif Bar Project National Parks at:
– Broads National Park: www.visitthebroads.co.uk
– New Forest National Park: www.newforestnpa.gov.uk
– Northumberland: www.northumberlandnationalpark.org.uk
– Peak District National Park: www.peakdistrict.gov.uk
– Pembrokeshire Coast National Park Authority: www.pembrokeshirecoast.wales

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