Grab your essential guide to New Forest produce

Alex potter instruments uses locally sourced wood to produce unique handcrafted guitars lutes and more web

Published Wednesday 21 February 2018

From confectioners, bakers and meat producers to craftsmen, wholesalers and bed and breakfasts, the latest New Forest Marque directory is now available.

The free directory is a guide to where to enjoy the best New Forest produce and can be picked up at New Forest Marque outlets, visitor information sites and members’ stalls at events.

New Forest Marque is a membership organisation supporting and promoting local producers and the hospitality and retail businesses that offer this produce. The New Forest Marque is awarded to produce which has been grown, reared, caught, brewed, produced or processed with the New Forest. 

New Forest Marque members include farm shops, caterers, brewers, growers, food, drink and craft producers, as well as B&Bs, hotels, tearooms, pubs, restaurants and independent retailers.

The scheme is supported by the New Forest National Park Authority and is a not for profit organisation.

The distinctive New Forest Marque logo assures buyers that they are purchasing local produce and supporting their local community. Members within the scheme include small holders and commoners producing beef, lamb and pork who turn animals out onto the Forest, particularly pigs during the pannage season. 

The scheme has a total of 140 members, with 24 new businesses signed up in 2017, including:

  • Brook Hill Vineyard at Bramshaw
  • Minstead Study Centre offering unique rural learning and training opportunities to both children and adults 
  • Alex Potter Instruments at Sway, using locally sourced wood to produce unique handcrafted guitars, lutes and more.

New Forest Marque Operations Manager Claire Lee said: ‘It’s a really exciting time, with interest in local produce on the up. Our membership includes food, drink and craft producers working in the National Park, but also retail and hospitality members who offer this produce.

‘It’s fantastic to see relationships being forged between producers and sellers, and the support this gives the local community. If you see the New Forest Marque logo you can be sure that the product is locally made, using locally sourced, raw ingredients or materials.’

A full directory of members and more information about the scheme is available at

If you are interested in becoming a member, please visit and send your details via the ‘register your interest’ page.


Notes to Photo Editor:

Alex Potter Instruments uses locally sourced wood to produce unique handcrafted guitars, lutes and more.

Notes to Editor: 

The Marque® – The Sign of True Local Produce.

A product is only licensed to use the Marque® if:

  • Products must contain at least 25 per cent New Forest sourced ingredients or materials
  • It has met stringent standards according to its particular speciality (for example, meat producers must show that high standards of welfare and good husbandry have been applied at all times)
  • Retailer and hospitality members must regularly stock a minimum of three New Forest marque products.

Supported by the New Forest National Park Authority, the award scheme was created to:

  • Give businesses a distinctive 'New Forest' banner under which to sell their goods and services and help customers identify quality New Forest produce
  • Encourage people to ‘buy local’ and reduce the environmental impact of transporting food long distances
  • Help sustain the New Forest’s local economy by supporting local businesses and employment.

For more information about the New Forest Marque and its members visit

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