Local produce champion wins national award

Jane overall centre receiving her national parks hero award from new forest marque operations manager claire lee left and npa chief executive alison barnes right copy

Published Wednesday 15 November 2017

New Forest Marque Chairman Jane Overall has won National Parks Hero 2017 for her outstanding contributions to the New Forest.

Nominations for the award are taken in summer every year, with one winner from each of the UK’s 15 National Parks this year being presented with a bottle of English sparkling wine from Ridgeview Estate in the South Downs National Park.

The New Forest Marque is a membership organisation supporting and promoting local producers and the hospitality and retail businesses that offer this produce. The New Forest Marque is awarded to produce which has been grown, reared, caught, brewed, produced or processed with the New Forest. Its 151 members include meat producers, bakers, brewers, growers and craft producers, as well as B&Bs, hotels, tearooms, pubs, restaurants and independent retailers.

It is also a provenance assurance scheme that promotes authentic New Forest fare, while encouraging people to shop locally and is supported by the New Forest National Park Authority. 

New Forest Marque Chairman Jane Overall said: ‘I am honoured to have received this award as I feel privileged to have the opportunity to help and support such a wonderful group of members and this has only been possible with the support of the New Forest Marque team, my fellow Directors and the New Forest National Park Authority.’

New Forest Marque Operations Manager Claire Lee said: ‘We would like to encourage everyone to buy local, especially this Christmas when many of our members will be selling some fantastic festive produce. We are thrilled that membership numbers are increasing and demand for local produce is also on the up. We are proud to showcase what our members do and how important the Forest is for local businesses.

‘I am delighted that Jane has won the National Parks Hero Award 2017 for the New Forest. Jane’s passion for her work is demonstrated by her support for those starting out in business and her championing of enterprises that showcase Forest produce.’

This Christmas please help support local producers in the National Park and buy New Forest Marque produce. The New Forest Christmas Fair is at Exbury Gardens on Saturday 2 and Sunday 3 December. Entrance is £2 for adults and free for children. Dogs are welcome and parking is free. The fair is open from 10am until 4pm.

A full directory of members and more information about the scheme is available at www.newforestmarque.co.uk


Notes to Photo Editor:

Jane Overall (centre) receiving her National Parks Hero award from New Forest Marque Operations Manager Claire Lee (left) and NPA Chief Executive Alison Barnes (right).

Notes to Editor: 

The Marque® – a sign of quality.

A product is only licensed to use the Marque® if:

  • It contains at least 25 per cent New Forest produce
  • It has met stringent standards according to its particular speciality (for example, meat producers must show that high standards of welfare and good husbandry have been applied at all times).

Managed by the New Forest National Park Authority and New Forest District Council and the award scheme was created to:

  • Give businesses a distinctive 'New Forest' banner under which to sell their goods and services and help customers identify quality New Forest produce
  • Encourage people to ‘buy local’ and reduce the environmental impact of transporting food long distances

Help sustain the New Forest’s local economy by supporting local businesses and employment.

For more information on the New Forest Marque and who is part of the Marque visit www.newforestmarque.co.uk

About the New Forest National Park Authority

Protect - Enjoy - Prosper

The New Forest National Park Authority’s statutory purposes are to:

  • Conserve and enhance the natural beauty, wildlife and cultural heritage of the Park - Protect.
  • Promote opportunities for understanding and enjoyment of its special qualities – Enjoy.

We also have a duty to:

  • Seek to foster the social and economic well-being of local communities within the Park – Prosper.

The New Forest National Park was designated in March 2005. Its unique landscape has been shaped over the centuries by grazing ponies, cattle and pigs which roam free. Majestic woodlands, rare heathland and a spectacular coastline provide fabulous opportunities for quiet recreation, enjoyment and discovery.

Visit www.newforestnpa.gov.uk to find out more.

Media Contact

Beki Mole
Communications Assistant 
015920 646639

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