Beach Bus 'Route 99' returns with free ice cream for passengers

Beach bus family lepe

Published Tuesday 7 July 2015

The Beach Bus will return to the New Forest a week earlier this summer – renumbered ‘Route 99’ to highlight its free ice cream offer.

Passengers can claim their ice cream at Lepe beach on the summer service from Hythe to Lymington, which will now run every day from 19 July to 31 August. 

Last year nearly 8,000 passengers hopped on board the Beach Bus which is run by operator morebus in partnership with the New Forest National Park Authority, as part of a campaign to encourage more car-free travel in and around the National Park.

Passengers can again buy good value day tickets and enjoy 20% discounts at many attractions on route including Exbury Gardens, Buckler’s Hard, the National Motor Museum at Beaulieu and a new stop at Lymington Sea Water Baths.

There’s also free travel on the Hythe Ferry from Southampton, when passengers buy their Beach Bus ticket in Southampton at the Red Jet terminal.

Oliver Crosthwaite-Eyre, Chairman of the National Park Authority, said: ‘The Beach Bus makes it easy to access places like Lepe beach and Buckler’s Hard, which for many people could previously only be reached by car. We’re so pleased nearly 8,000 people chose to ride the Beach Bus last year, and I’m sure thousands more will do so this year, helping take cars off local roads, reduce pollution and the pressure on the National Park’s unique habitats.’ 

Ed Wills, operations director at morebus, said: ‘The Beach Bus only launched in 2013, but it has quickly become a popular service. More and more passengers are buying day tickets, hopping on and off at several places and making a real day of it. The free ice creams at Lepe have been particularly popular, to such an extent that we’ve changed the bus service number to “Route 99”.’

The Beach Bus is supported by New Forest Ice Cream, ExxonMobil at Fawley and My Journey Hampshire.

For timetables and full details of offers visit


About the New Forest National Park Authority

Protect - Enjoy - Prosper

The New Forest National Park Authority’s statutory purposes are to:

  • Conserve and enhance the natural beauty, wildlife and cultural heritage of the Park - Protect.
  • Promote opportunities for understanding and enjoyment of its special qualities – Enjoy.
We also have a duty to:
  • Seek to foster the social and economic well-being of local communities within the Park – Prosper.

The New Forest National Park was designated in March 2005. Its unique landscape has been shaped over the centuries by grazing ponies, cattle and pigs which roam free. Majestic woodlands, rare heathland and a spectacular coastline provide fabulous opportunities for quiet recreation, enjoyment and discovery.

Visit to find out more.

Media Contacts:
Sion Donovan, Communications Officer, New Forest National Park Authority
Tel: 01590 646639

More articles in the news archive.

New Forest National Park Authority news feed


image-fade-right image-fade-left