Memory sticks for businesses to help New Forest visitors switch to car-free trips

Memory stick 2014

Published Wednesday 19 February 2014

Hundreds of businesses in the New Forest have been given updated memory sticks full of free photos, maps and videos to show visitors they don’t need a car to see the best of the National Park

Hotels, holiday parks and B&Bs made good use of last year’s memory stick for their websites and marketing, including copyright free photos, videos and information on the open-top New Forest Tour, Twizy electric vehicles, trains, walks and family cycling.

Now, 400 more memory sticks have been produced by the New Forest National Park Authority with new photos and videos ahead of the busy visitor season. They include new services launched last year such as:

  • the blue route of the New Forest Tour which takes in the coast and countryside in the south west of the National Park
  • the Beach Bus which runs in the summer holidays from Hythe Ferry to Lymington, calling at Lepe Country Park, Exbury Gardens, Beaulieu and Buckler’s Hard

Mark Clayson, owner of the Bay Trees Bed & Breakfast in Milford on Sea, who used last year’s memory stick, said: ‘The images on the memory stick were a godsend when updating our website - really useful stunning views of the forest and surrounding area. Something else that proved especially useful was the information on the New Forest Tour which passed through Milford on Sea for the first time last year encouraging visitors to explore out of their cars.’

Bobbie Lawrence, marketing assistant at Shorefields Holidays, said:  ‘I found the imagery on the USB stick fantastic and have used it in our promotional material both in print and online. Tour bus information was used on the Shorefield website and blog which has helped our guests access the New Forest and surrounding areas.’

The memory sticks are part of the £3.8 million Local Sustainable Transport Fund from the Department for Transport. The fund is shared between the New Forest and South Downs National Parks with the aim of encouraging 370,000 visitors to switch to car-free travel at each park by March 2015.

Julian Johnson, chairman of the New Forest National Park Authority, said: ‘We had great success last year with a record 40,000 passengers on the New Forest Tour and nearly 6,000 passengers on the Beach Bus in its first season. They’re not only fun, stress-free experiences, but help take cars off the roads.

‘Like us, local businesses are proud of the National Park's landscape and its unique qualities. The free photos, videos and maps on the memory sticks help businesses to play their part and spread the message to visitors to make that switch.’

Businesses can also get free updates and photos throughout the year by signing up to the National Park’s 'green travel' Park life email newsletter at

If your business would like a free memory stick please email

For more information on car-free experiences visit, and


Picture caption: One of the free memory sticks sent out to local businesses. A video highlighting car-free travel 'See the best of the New Forest National Park' can also be found at

About the New Forest National Park Authority

Protect - Enjoy - Prosper

The New Forest National Park Authority’s statutory purposes are to:

  • Conserve and enhance the natural beauty, wildlife and cultural heritage of the Park - Protect.
  • Promote opportunities for understanding and enjoyment of its special qualities – Enjoy.

We also have a duty to:

  • Seek to foster the social and economic well-being of local communities within the Park – Prosper.

The New Forest National Park was designated in March 2005. Its unique landscape has been shaped over the centuries by grazing ponies, cattle and pigs which roam free. Majestic woodlands, rare heathland and a spectacular coastline provide fabulous opportunities for quiet recreation, enjoyment and discovery.

Visit to find out more.

Media Contacts

Sion Donovan, Communications Officer, New Forest National Park Authority

Tel: 01590 646639


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