Horsemeat scandal triggers local produce boom


Published Tuesday 21 January 2014

Meat producers in the New Forest are reporting a significant increase in sales over the last year as consumers continue to buy locally, one year on from the horsemeat scandal in the UK.

Members of the New Forest Marque have seen sales rise by up to 30 per cent since last January, with many local meat producers saying the desire of consumers to know where their food comes from is the decisive factor behind the increase.

The Marque is a quality assurance scheme supported by the National Park Authority and promotes authentic New Forest fare of the highest quality, while encouraging people to shop locally.

Roy Hunt, who runs Tatchbury Manor Farm Shop at Winsor in the New Forest, said: ‘The shock of the horsemeat controversy last year and this latest food scandal in the Netherlands has caused people to be more and more concerned about where their meat is coming from. We have definitely seen younger people coming into our farm shop asking where our meat comes from and our sales are up 20 per cent over the last 12 months.

‘We find that people are keen to support a local produce scheme like the New Forest Marque where food producers are audited, because you are assured of the quality and provenance of what you buy.’

Peter Niccolls, Marque member and owner of Hatchett Herd of Pedigree Dexters in Beaulieu, said: ‘We produce pedigree beef from New Forest cattle for local farm shops and we have seen an increase in sales of 20 to 30 per cent over the last 12 months.

‘I think the horsemeat scandal has definitely made people think harder about where their meat comes from, and has encouraged them to buy high quality meat from local sources.’

Neil Reid, Marque member and owner of The Farmers Butcher in Bramshaw, said: ‘We have seen a significant rise in meat sales over the last year, around 8 per cent, and our customers are saying they are keen to know where their meat is coming from.

‘The horsemeat scandal may have played a role in rising sales, but I also think that our customers value our quality products and knowledgeable service. You are not getting the same expertise if you buy meat from a supermarket, and as long as local products are reasonably priced we find our customers come back to us again and again.’

To find out more about New Forest Marque produce and the benefits of buying locally visit

Phone The Farmers Butcher on 01794 322686 for details on shop opening hours.


Notes to Photo Editor:

A Dexter cow, similar to those in the Hatchett Herd of Pedigree Dexters.

Notes to Editor:

About the New Forest Marque® – a sign of quality

Managed by the New Forest National Park Authority the award scheme was created by New Forest Produce Limited to:

  • give businesses a distinctive 'New Forest' banner under which to sell their goods and services and help customers identify quality New Forest produce
  • encourage people to ‘buy local’ and reduce the environmental impact of transporting food long distances
  • help sustain the New Forest’s local economy by supporting local businesses and employment

For more information on the New Forest Marque and its members visit

About the New Forest National Park Authority

Protect - Enjoy - Prosper

The New Forest National Park Authority’s statutory purposes are to:

  • Conserve and enhance the natural beauty, wildlife and cultural heritage of the Park - Protect
  • Promote opportunities for understanding and enjoyment of its special qualities – Enjoy.

We also have a duty to:

  • Seek to foster the social and economic well-being of local communities within the Park – Prosper.

The New Forest National Park was designated in March 2005. Its unique landscape has been shaped over the centuries by grazing ponies, cattle and pigs which roam free. Majestic woodlands, rare heathland and a spectacular coastline provide fabulous opportunities for quiet recreation, enjoyment and discovery.

Visit to find out more.

Media Contact:
Matt Stroud, Communications Assistant, New Forest National Park Authority
Tel: 01590 646650

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