Art deco style artwork to adorn new Beach Bus

Beach bus for web

Published Friday 12 July 2013

Vintage art deco style images will adorn a new seaside bus service in the New Forest thanks to a local illustrator.

Brad Hutchings has produced a series of images for the Beach Bus – a new service for this summer’s school holidays which will link the Southampton Hythe Ferry to the beach at Lepe Country Park, as well as popular attractions such as Exbury Gardens, Buckler’s Hard, Beaulieu and Lymington.

The images highlight the beach, forest and ferry and have been drawn in the style of travel posters from the 1920s and 1930s, which often featured romantic journeys to picture postcard destinations.

Commissioned by the New Forest National Park Authority, the colourful illustrations will be seen on posters, leaflets and the sides of the Beach Bus which will run daily from 27 July to 1 September.

Brad, from Westbourne in Bournemouth, worked full time as a graphic designer for 15 years but has now turned to illustrating full time on his computer.

He said: ‘The romantic travel posters of the past never go out of fashion. I can capture that nostalgic feeling in my computer drawings, with bright colours and clean simplicity.’

Nat Taplin, who works as a sustainable transport officer at the New Forest National Park, said: ‘Brad’s artwork is perfect for the Beach Bus. They evoke happy memories of family trips to the seaside and emphasise how the Beach Bus is such a fun way to travel in the New Forest National Park.’

A beach themed launch event for the Beach Bus will be held at Hythe Ferry on July 27 from 10.30am where families can meet Domino the donkey, get their faces painted, ride the pier train, listen to music and enjoy tasty nibbles from the New Forest Marque tasting stand.

There’ll also be free goody bags for the first 25 children aged six and under to climb on board the Beach Bus at Hythe Ferry.

The Beach Bus offers unforgettable views of the National Park without the hassle of driving or finding a place to park.

Passengers can hop on and off all day to discover the hidden gems of the New Forest's countryside and coast as well as enjoy discounts of up to 20 per cent at visitor attractions and a free ice cream at Lepe Country Park.

Adult day tickets are just £5 or £10 for a group of up to five people – just £2 per person.

Ticket holders can also enjoy £1 off Hythe Ferry tickets which is just a short journey from Southampton.

The Beach Bus is run by Wilts & Dorset in partnership with the New Forest National Park Authority, and supported by part of a £3.8m Department for Transport fund to encourage car free travel in the New Forest and South Downs National Parks.

For a full Beach Bus timetable and details on discounts go to

Brad's work can be seen on his website and at the Lymington Charter Market on Saturdays.


Notes to picture editors:

Please find attached one of three Beach Bus posters designed by Brad Hutchings. For more posters and images including one of Brad Hutchings go to

Notes to editors:

For interview requests please contact Communications Officer Sion Donovan on 01590 646639 or

About the New Forest National Park Authority

Protect - Enjoy - Prosper

The New Forest National Park Authority’s statutory purposes are to:

  • Conserve and enhance the natural beauty, wildlife and cultural heritage of the Park - Protect
  • Promote opportunities for understanding and enjoyment of its special qualities – Enjoy.

We also have a duty to:

  • Seek to foster the social and economic well-being of local communities within the Park – Prosper.

The New Forest National Park was designated in March 2005. Its unique landscape has been shaped over the centuries by grazing ponies, cattle and pigs which roam free. Majestic woodlands, rare heathland and a spectacular coastline provide fabulous opportunities for quiet recreation, enjoyment and discovery.

Visit  to find out more.

Media Contacts:
Sion Donovan, Communications Officer, New Forest National Park Authority
Tel: 01590 646639

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