Wanted: pictures of any old rubbish

Published Wednesday 16 August 2006

Local residents and visitors are being urged to take ‘rubbish’ pictures of the New Forest – to help uncover the scale of litter problems in the new National Park and the wider New Forest District.

Three organisations – the Forestry Commission, New Forest District Council and the New Forest National Park Authority – have joined forces for the new initiative.

They want people to send them mobile phone and digital snaps of litter in the New Forest so that they can identify blackspots, see which types of litter are most common and gauge the scale of the problem.

The information will be used to target litter problems as part of regular clean-up work and to inform a major new litter awareness campaign in 2007.  The pictures may be displayed on the organisations’ websites and used in their publications to promote the litter awareness message.

Helen Wood, Forestry Commission Recreation and Community Manager, said: ‘In effect we are starting the traditional Spring Clean event this August.  There have been litter awareness events in the New Forest for almost 30 years and we want next year’s to be the most effective ever by targeting our messages in the right places.’

Cllr Michael Thierry, New Forest District Council portfolio holder for environment, said: ‘We want to encourage zero tolerance of litter in the New Forest.  Our message is: don’t leave litter in the first place but if you do find any please help us by cleaning it up.’

Jeff Haynes, Director of Understanding and Enjoyment for the New Forest National Park Authority, said: ‘As England’s newest National Park, our aim must be to conserve and enhance the New Forest’s natural beauty by cutting out the litter.  It costs time and public money for organisations to clean up litter, but the real answer is for people not to leave litter at all.’

Digital pictures under 1MB in size of litter in the New Forest may be sent by by e-mail to litter@forestry.gsi.gov.uk.  Captions should include the exact location of the litter and the date.  The campaign runs until 31 December 2006. For further information visit www.forestry.gov.uk/newforest,www.newforest.gov.uk or www.newforestnpa.gov.uk.

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Media contacts

Karen Evans, Communications Officer, New Forest National Park Authority
Tel: 01590 646650
E-mail: karen.evans@newforestnpa.gov.uk

Martin O’Neill, Head of Communications, New Forest National Park Authority
Tel: 01590 646647
E-mail: martin.o’neill@newforestnpa.gov.uk   

Emma Stevens, Communications Manager, Forestry Commission
Tel: 023 8028 6828
E-mail: emma.stevens@forestry.gsi.gov.uk

Rachel Joint, Communications, New Forest District Council
Tel: 023 8028 5142
E-mail: rachel.joint@nfdc.gov.uk

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