Signs that the New Forest landscape is being improved

Published Monday 22 March 2010

Distracting signs which clutter the historic New Forest are about to meet their match thanks to a jointly-funded New Forest National Park Authority and Hampshire County Council initiative.

The County Council’s Highways Team will be working with the National Park Authority to improve the landscape and road safety as part of a one-year pilot project.

Nigel Matthews, Head of Visitor and Recreation Services at the National Park, said: ‘There are a lot of unsightly, redundant and damaged signs around the National Park which detract from the beautiful landscape and some need a fresh approach. We really welcome this partnership with Hampshire County Council – which is the Highway Authority for the County.

‘Obviously there are many essential signs which need to stay and we won’t be touching the traditional fingerpost signs in New Forest villages which fit in very well.’

Hampshire County Council’s Executive Member for Environment, Councillor Mel Kendal, said: ‘We are pleased to be working with the New Forest National Park Authority on this pilot. The County Council is looking into the concept of shared space, of which sign clutter is one aspect, and it has previously trialled a reduction in sign clutter in some other areas of Hampshire.  

‘There is a balance to be struck between preserving the appeal of the rural landscape whilst ensuring road users have helpful information sign posted on their route to enable them to reach their destination safely.’  

The project will include:

  • Finishing work to improve signs on the B3054 and put up new-look animal accident warning signs at either end of the route near Dibden Purlieu and Norleywood
  • Improving signage on the B3078 between Fordingbridge and Brook, the, B3079 between Landford and Cadnam and the B3080 between Woodfalls and Bramshaw Telegraph.
  • Looking at other roads within the National Park to identify at least four other ‘sign clutter hotspots’ to be improved, but not to the detriment of road user safety.

Part of the project will be to conduct a survey this summer to ask residents and visitors their views on a range of signage issues in the National Park.

Meanwhile, you can report any damaged or vandalised signs via Hampshire County Council’s website:


Media Contact:
Hilary Makin
Tel: 01590 646608

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