Merrell and UK National Parks announce plans to inspire new generation of outdoor fans

Published Thursday 26 January 2012

Merrell, the outdoor footwear and apparel specialist, and UK National Parks have launched an updated UK National Parks Visitor Passport.

Merrell, the outdoor footwear and apparel specialist, and UK National Parks have launched an updated UK National Parks Visitor Passport to inspire a new generation of outdoor fans to ‘Get Outside’ and discover the spectacular British countryside – plus are offering lucky outdoor enthusiasts the chance to win top of the range Merrell gear.

The partnership was initially launched in Spring 2011 and will now see Merrell extend its work with the UK National Park Family, including the New Forest National Park, by distributing ‘Visitor Passports’ to a whole new audience of Merrell customers throughout the UK via in-store point of purchase materials and by promoting the passports through the Merrell UK website and social media platforms.

Outdoor fans will also have the chance to be kitted out in premium Merrell product after obtaining a UK National Parks’ Visitor Passport.

Emily Carr, Marketing Executive at Merrell said: ‘Merrell encourages everyone to Get Outside and make the most of the wonderful British landscape, so we’re delighted to be supporting a scheme that does this within the UK National Parks.

‘All 15 National Parks offer a diverse range of dramatic and stunning scenery and we’re delighted to help enhance the adventures of outdoor enthusiasts whilst tracking their progress using the Visitor Passports.’

The UK National Parks’ Visitor Passport allows guests to collect attendance stamps from each of the 15 National Parks – including the New Forest Centre in Lyndhurst - as a lasting memory of the unique adventure and discovery experience. The UK National Parks are spread across England, Scotland and Wales, and offer a truly diverse combination of mountains, meadows, moorlands, woods and wetlands.

Carl Lis - Chairman of the UK Association of National Park Authorities (UK ANPA) said:

‘We are delighted to be working with Merrell who share the same aspiration as the UK National Parks - to encourage more people to get out and enjoy the countryside. With the current difficult financial situation, more people than ever are staying at home to enjoy what the UK has to offer and whether you want to relax and enjoy the tranquillity, join in a family event or get into some adrenalin-filled activities then there’s something for everyone in your nearest National Park.’


Notes to Editor:

Merrell was founded by Clark Matis, Randy Merrell and John Schweitzer in 1981 and has provided outdoor enthusiasts with quality performance footwear ever since. The company’s philosophy is based on encouraging and equipping everyone to Get Outside to seek adventure, exhilaration and new experiences. As the concept of ‘outdoor’ has broadened to include all types of activities and environments – both natural and urban – Merrell has evolved its product range and categories to accommodate ‘The New Outdoor’.

The company was founded on the principle of developing bespoke footwear and has invested heavily in research and partnered with other forward-thinking companies such as Gore-Tex®, Polartec®, Thinsulate™ Insulation and Vibram® to provide consumers with revolutionary high-performance footwear. Matis and Schweitzer sold the private company to Karhu USA and in 1997 Wolverine Worldwide acquired the company. Since then, it has grown in the ‘aftersport’ and fashion footwear categories and in 2006 Merrell launched a performance and lifestyle clothing line.

Merrell is ranked by Sporting Goods Intelligence as the Number 1 Worldwide Performance-Orientated Outdoor Footwear Brand for 2008.

For further details please contact:

James Fattal. Tel: 0207 940 1700. Email

For more information on Merrell visit:

UK National Parks

There are 15 members of the National Parks family, beautiful areas of mountains, meadows, moorlands, woods and wetlands. They are areas of protected countryside that everyone can visit, and where people live, work and shape the landscape.

There are 10 National Parks in England, 3 in Wales and 2 in Scotland, they are:

  • England - Dartmoor, Exmoor, Lake District, New Forest, Northumberland, North York Moors, Peak District, the Yorkshire Dales, the South Downs and the Broads which has equivalent status to a National Park.
  • Wales - Brecon Beacons, Pembrokeshire Coast and Snowdonia
  • Scotland - Cairngorms and Loch Lomond and the Trossachs.

The UK’s 15 National Parks are part of a global family of over 113,000 protected areas, covering 149 million square kilometres or 6% of the Earth’s surface. They are linked to Europe through the EUROPARC Federation – a network of European protected areas with 360 member organisations in 37 countries.

For more information on UK National Parks visit:

New Forest National Park Authority

Protect - Enjoy - Prosper

The New Forest National Park Authority’s statutory purposes are to:

  • Conserve and enhance the natural beauty, wildlife and cultural heritage of the Park - Protect
  • Promote opportunities for understanding and enjoyment of its special qualities – Enjoy.

We also have a duty to:

  • Seek to foster the social and economic well-being of local communities within the Park – Prosper.

The New Forest National Park was designated in March 2005. Its unique landscape has been shaped over the centuries by grazing ponies, cattle and pigs which roam free. Majestic woodlands, rare heathland and a spectacular coastline provide fabulous opportunities for quiet recreation, enjoyment and discovery.

Merrell and National Parks logo

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